About Velida
Velida was founded with one mission: to make stylish, high-quality home decor accessible to everyone. We combine design, quality and simplicity in products that enrich your interior, from flexible decorative mouldings to smart accessories.
Our story
Velida was founded in 2025 by Elise and Justin. Their shared passion for interiors began in 2022 during a move, when they discovered how difficult it was to find affordable, versatile decorative mouldings. Arch-shaped mouldings in particular were scarce or unnecessarily expensive. This insight led to the idea for flexible, self-adhesive mouldings that are easy to cut to size and genuinely simple to install.
With Justin's commercial experience and Elise's eye for interior design, Velida was born. Our goal: not just to deliver products, but to inspire with style guides, practical tips and creative applications.
What makes us unique
- Flexible & self-adhesive: suitable for straight and curved walls.
- Endlessly customisable: paintable in any colour.
- DIY-friendly: easy to cut to size and install right away.
- Inspiration platform: extensive knowledge base with style tips and guides.
Our mission and vision
At Velida we want to make interior design accessible. We believe every home is unique and that style doesn't have to be a luxury. Our mission is to inspire people and give them the right tools to create their dream interior themselves.
Your starting point for stylish living
Whether you want a complete makeover or a subtle accent, at Velida you'll find everything to bring your home ideas to life.
Browse our flexible decorative moulding collection or discover more inspiration in our knowledge base.